13/3/2013
Introduction
The
department present media program that aim at preparing a graduate who is
capable of working at journalism, radio and television, and public relations
The
graduates' specifications (course of journalism)
The
graduate of media program, course of journalism should be able to:
1-Understand
the nature of journalism and the factors affecting it
2-Practice
journalism efficiently in paper or electronic journals
3-Apply
the standards of professional conduct and all the ethics and legislations of
the profession
4-Conducting
researches, media studies and public opinion researches accurately and
independently
5-Edit,
Direct and produce paper or electronic journal creatively and innovatively
6-Acquire
effective communication skills
7-think
critically and solve problems they might face during their journalistic work
8-Composing
cultural background in different knowledge
The
academic standards that we follow are to graduate students who are capable of
1-Explainning
scientific concepts related to journalism and the media system
2-Describing
the steps of issuing and producing a newspaper or an electronic paper
3-Tracing
the history of the Egyptian, and Arab press and their development
4-Discribing
the steps of editing every form of newspapers
5-Identifying
the variables related to the Arab and international press
6-Identifying
the journalistic ethics and the professional codes of conduct
7-Identifing
the methods of measuring public opinion and the trends about events, issues and
problems
Professional
skills
The
graduate becomes capable of
·
Collecting press
material from various human and non-human sources
·
Writing or
editing press materials in various forms of press, newspaper or electronic
paper
·
Designing,
implementing or directing a page of newspaper, magazine or electronic paper
·
Using or photographing press images for the
newspaper
·
Prepares and
performs scientific researches on a problem concerning journalism
·
Prepares and
performs polls or surveys to measure the public opinion
·
Prepares regular
or electronic paper
·
Innovates new
methods to address the various issues and topics
General
skills
The
graduate becomes capable of:
·
Dealing with
computer, internet and email.
·
Using statistical
programs in processing research data.
·
Working in teamwork.
·
Displaying a
general or scientific report in an attractive manner.
·
Discussing
certain results.
·
Think critically.
·
Runs a dialogue
in a democratic way.
·
Deals efficiently
with sources of data.
The
graduate's specifications (course of radio and television)
The
graduate of media program, course of radio and television should be able to:
·
Know the history
of radio and television media on the local and global level.
·
Understanding the
factors affecting the work environment of radio and television locally and
internationally.
·
Understanding the
positive or negative effects of radio and television according to the theories
of modern communication.
·
The ability to
conduct quantitative researches and how to describe media content and its
community impacts.
·
Understanding all
the elements of radio and television production starting from preparing,
photographing, editing, directing and ending with the ability of producing any
form of TV or radio program.
·
Evaluating and
criticizing radio and TV practices in the light of profession ethics and rules.
·
Acquiring
performance skills of radio and TV starting from Arabic language proficiency,
the art of discourse, communication skills and ending with presenting radio and
TV programs.
·
Developing the
skills of general culture at the political, economic, social, psychological,
historical, legal, administrative and scientific levels.
·
Employing modern
communication technology to serve the work of radio and TV.
·
Dealing
professionally with foreign media.
The
academic standards that we follow are to graduate students who are capable of:
·
Understanding the
basis of preparing, writing and presenting in radio and TV programs.
·
Describing the shapes of radio and television
programs, its characteristics and the best ways to produce them.
·
Identifying the
educational and cultural programs and their role in the community.
·
knowing the steps
of production of radio and TV starting from idea selection, preparation, presentation
and direction of the different program formats
·
Clarifying the
role of specialized radio stations and channels to meet the needs of the public.
·
Describing the
news programs and the basics of its foundation, presentation, direction as well
as the rules of arrangement of news and how to implement the newsletters.
·
Knowing the
methods of criticizing dramas and assessing their role in society.
·
Acknowledging of
the social marketing of modern ideas and community issues.
·
Describing the
steps of employing radio and TV to serve the issues of society.
·
Identifying the
contemporary public opinion and its measuring ways.
Mental
skills
The
graduate becomes capable of:
·
Analyzing the
factors affecting the performance of radio and TV broadcasting.
·
Diagnose the
current state of radio and television technology.
·
Putting plans to
produce radio and TV programs.
·
Comparing local
radio and TV with its Arab and foreign counter parts.
·
Applying the
concepts and theories of radio and TV.
·
Planning for
survey researches on public radio and TV, as well as public opinion research.
·
Criticizing
dramas, radio and TV commercials as well as documentary films.
·
Conducting
analytical research for radio and TV.
·
Analyzing current
political, economic, scientific, and legal events and linking each one to the
other.
·
Assessing program
performance in radio and TV for all art forms and templates.
Professional
skills
The
graduate becomes capable of:
·
Preparing various
forms of radio and TV programs.
·
Using a radio and
TV studio to record or broadcast programs on the air.
·
Using all the
equipment and devices necessary for producing TV or radio programs.
·
Employing
computers in radio and TV productions.
·
Applying the
rules of Arabic language in writing for TV broadcasts.
·
Applying the
rules of contemporary international media in oriented radio stations
·
Preparing social
marketing and trade campaigns in an integrated manner
General
skills
The
graduate becomes capable of:
·
Dealing with
computer, internet and e-mail.
·
Using statistical
programs in processing research data.
·
Working in teamwork.
·
Discussing
certain results.
·
Think critically.
·
Running a
dialogue in a democratic manner.
·
Efficiently
dealing with sources of information.
Graduate's
specifications (public relations course)
The
graduate of media program (public relations course) should be capable of:
1-Understanding
the nature of work of public relations; its objectives, functions and the
scientific basis for their practice as well as the factors that influenced its
development
2-Understanding
the nature and means of communications, media and international advertising plus
the skills needed to communicate effectively
3-Analysing
the public opinion and the views of different audiences dealing with public
relations services and advertising
1- Acquiring the skills of working in the fields of
public relations and advertising plus how the media can manage domestic and
international issues and crisis.
2- Practically applying the ethics of public relations,
advertising and media.
3- The ability to determine the masses of public relations,
advertising and media.
The
academic standards we follow are to graduate students who are capable of
·
Illustrating the
scientific concepts related to public relations, media and public opinion.
·
Describing the
steps for setting up public relations and advertising campaigns.
·
Identifying the
items within public relations programs, advertising and social marketing.
·
Identifying the
necessary communication skills for those who work in public relations or
advertising to achieve persuasion and influence.
·
Explaining the
intended organizational and marketing communications, crisis management, public
opinion and international communication.
·
Mentioning the
rules and regulations governing the social marketing campaigns.
·
Describing the
steps of performing qualitative or analytical research in one of the areas of
public relations or public opinion.
·
Recognizing the
ethics of the public relations profession, advertising and dealing with the
public opinion.
Mental
skills
The
graduate becomes capable of:
·
Analyzing the
factors affecting the media and masses of public relations.
·
Planning
communication programs, public relations and media advertising campaigns.
·
Applying the
ethics of public relations and advertising at the practice of the profession.
·
Analyzing the
effects of different variables for public relations programs.
·
Criticizing and
evaluating the ideas and trends associated with effective public relations
programs.
·
Planning to
conduct public relations research, public opinion survey and advertising.
·
Analyzing the current
events related to information, communication issues and public opinion.
·
Proposing
innovative, effective and efficient public relations programs and campaigns.
Professional
skills
The
graduate becomes capable of
·
Collecting data
and information from various sources and efficiently using them in public
relations researches and media.
·
Writing or
editing media and advertising messages in the context of public relations
campaigns, and advertising.
·
Designing and
implementing various means of communications such as booklets, brochures and
other materials needed to serve public relations programs.
·
Using modern
technology in documenting public relations events and activities.
·
Preparing and
performing scientific researches on a problem of public relations, advertising
or public opinion problems.
·
Preparing and
implementing a survey or poll to gauge public opinion on international issues.
·
Producing
communication or information programs about the facility and its various
developments.
General
skills
The
graduate becomes capable of:
·
Using computer,
internet and e-mail.
·
Using statistical
programs in processing data researches.
·
Working in teamwork.
·
Discussing
certain results.
·
Think critically.
·
Running a
democratic dialogue.
·
Efficiently
working with sources of information.